Emory University’s Goizueta Business School undertook a major donor campaign after a top-to-bottom rebranding of the institution. Staff members delivered gifts to 50 prospective donors: a handcrafted wooden box that nestled a glass sculpture. I wrote the brochure, making the case for the capital campaign. Elements featured a chambered nautilus motif to symbolize potential growth. In the appeal: “We will never expand just to be bigger. We will only expand — carefully, discerningly, wisely — to be better.” The campaign exceeded its fundraising goal of $10 million.
