An Atlanta-area real estate group wanted to attract buyers for 38 new townhomes in Historic Roswell. I worked with a marketing team to develop brand messaging to mirror architecture of old-world brownstone with modern fit-and-finish. The townhome community name (“Providence in Historic Roswell”) was inherited from a newly published book containing love letters linking two 1850s-era Roswell residents; this backstory added distinctive historic charm to marketing materials.
