When a client asked if I’d help open a new e-marketing channel, I was all in. The company had not yet tried e-blasts but was ready to add this soft-sell marketing strategy to translate complex ideas to easily understood content, stay top-of-mind in a light-hearted way, and to cultivate credibility among 5,700 chief financial officers and other finance leaders. In addition to naming the e-blast series (“Making Cents”), I wrote more than 30 issues on everything from ChatGPT, GenAI, SEC interest rate setting, and tech stacks to travel costs, ESG regulations, storytelling with data, and the holidays. Along the way, I increased open rates (thanks to compelling subject lines) from 11% to 30% in less than a year. The short-form content — two or three paragraphs — also cross-posted to the “Insights” section of the company’s website.
Jennifer is hands-down the best writer I’ve hired over my long career of working with many, many marketing and communications professionals. She has a high “get it” factor, and even more than that, she gets it quickly and masters the meaning and messages of an industry, a company, and its services. The best advantage to working with Jennifer is her speed, efficiency, and the quality of her deliverables. Over the years, I’ve called on her to help brand and message a commercial and residential real estate finance company, a community bank start-up, and a historic residential community, just to name a few. Jennifer can take value propositions and turn them into engaging, illustrative stories that people want to buy, thus positively impacting customer acquisition and revenue. Bottom line: I highly recommend her!
