A new nonprofit operating in two towns was receiving urgent requests for service expansion. It needed a strategy to communicate via several channels, with multiple audiences, across a large area, and on a tight budget. While serving as its executive director, I identified cost-effective, impactful ways to reach volunteers, donors, and grant-makers about the work. With my team, we devised a brand identity, crafted quarterly newsletters, a film, email campaigns, a website, an annual appeal, press releases, and internal e-newsletters. Within a few years, the nonprofit expanded from two to 12 towns, from a five- to six-figure budget, and its volunteer ranks doubled.